For Straight Answers, You’re Better Off Asking a Female CFO
Male CFOs are more likely to muddy the water with euphemisms and talk too much, research shows.
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If you want to get a straight answer on company financials, ask a woman.
Female chief financial officers are more likely to give concise responses, backed by numbers, while their male counterparts tend to be overly optimistic, use more euphemisms and cliches, and are wordier, according to research from Bucknell University, New York University and a Prudential Financial Inc. subsidiary that analyzed roughly 106,000 conference calls from 4,988 U.S. companies from 2009 to 2019.